RaininBow Website Redesign

Rainin’ Bow is a local press-on nail business based in the Greater Cincinnati area. As the business continues to grow, the need for an independent website became clear to support both expansion and brand storytelling. We began by interviewing key stakeholders to define the website’s objectives and basic structure. Following an in-depth discussion of the marketing strategy, we developed the information architecture and used the Wix platform to build the final website. This project also served as a case study in digital marketing instruction during my role at Hawaii Pacific University.